When Krit, the creator of Soothi Jewelry approached me for a collaboration, I couldn’t pass it up. I love learning about companies that empower women and give back to their community. Soothi is all about natural yoga inspired jewelry made from coconut shells, sandalwood and such. 5% of earnings are donated to Help Animals India to save puppies as well as providing flexible and safe work opportunities to disenfranchised women.
“Women who come from poor families, often don’t have access to education and means to gain financial independence. They are often also from conservative families that don’t allow for women to work. It’s a patriarchy. Since Soothi partners with a non-for-profit they are able to position themselves as a community center where women can come to learn. Within this center they offer work opportunities, along with education opportunities. They also offer total flexibility for these women, so they can come and go as their family situation allows.”-Krit Creator & Curator
All the wealth in the world can’t help people, if people are not taught to help themselves. With Soothi, we try to educate people, so that they may learn to be self-sufficient. By providing an approachable and encouraging work environment, we empower women and underprivileged artists. Offering opportunities to achieve financial stability and self-reliance can help individuals feel secure and content. It all leads to a sense of stability, which eventually helps move society forward.
I traveled to India a few months back — witnessing this country first hand makes me thankful for companies like Soothi who provide healthy work environments for women and artisans in India. Way to go Soothi!